Why 10 slides?
Why 10 slides?
The purpose of this pitch is to stimulate interest,
not to cover every aspect of CNAP and
bludgeon the audience into submission.Thus, the recommended number of slides for a pitch
is ten. This impossibly low number forces us to
concentrate on the absolute essentials. We can add a
few more, but we should never exceed fifteen slides —
the more slides we need, the less compelling the idea.
1. PROBLEM/OPPORTUNITY
The Managed Services Distribution Gap Brilliant developers create amazing code projects, but most never become sustainable businesses due to barriers:- Monetization Complexity: Building billing, multi-tenancy, and automation from scratch takes 6-12 months
- Infrastructure Expertise: Operating managed services requires extensive DevOps knowledge most developers lack
- Vendor Lock-in Dilemma: Choose between simple (but locked-in) platforms or complex (but flexible) infrastructure
- Cost Unpredictability: Vendor markups and hidden fees make pricing optimization impossible
- $100B+ cloud services market fragmenting from centralized to distributed
- Growing demand for dedicated deployments with data protection
- Enterprise buyers increasingly value vendor freedom and cost control
2. VALUE PROPOSITION
Making data center-scale deployment as easy as the App Store CNAP enables developers to turn any code project into a profitable managed service in hours, not months. For Developers:- 10x faster time-to-market - From code to revenue in hours
- Zero infrastructure expertise - Focus on features, not DevOps
- Built-in monetization - Multiple payment providers, automated billing
- No vendor lock-in - Choose your infrastructure, optimize costs
- Dedicated deployments - Enterprise-grade isolation and performance
- Cost optimization - No vendor markup, transparent pricing
- Vendor freedom - Switch providers or bring in-house anytime
- Data protection - Complete control over data and deployment
3. UNDERLYING MAGIC
Our platform architecture provides:Developer Portal | Control Panel | Application Layer | Customer Environments |
---|---|---|---|
Service Configuration | Cluster Automation | Helm Deployment | Automatic Scaling |
Billing Management | Multi-tenancy | Version Management | Resource Monitoring |
Customer Dashboard | Resource Orchestration | Health Monitoring |
- Automatic billing and usage tracking
- Usage-based billing integration
- Centralized Billing – Pay for app usage and infrastructure in one place
- One-click cluster provisioning per customer
- “Deploy Button”: Easily deploy apps directly from GitHub repositories
- Golden Paths for secure, repeatable production deployments
- Rent out infrastructure and control app installations
- Automated application lifecycle management
- Pre-configured, automatic scaling, and failover
- Single Sign-On (SSO): Access all your apps with one account
- Customer management dashboard with instant onboarding
- Built-in multi-tenant security – safely run multiple customers on shared infrastructure
- Monitor, optimize, and get transparent billing for your cloud resource usage
4. BUSINESS MODEL
Revenue Streams: Platform Subscription:- Monthly/annual platform access fees
- Usage-based scaling with customer growth
- No hidden costs or vendor markup
- Revenue sharing with cloud providers and bare metal hosts
- Global infrastructure network expansion
- Cost optimization for customers through competitive partnerships
- Success aligned with customer success
- Pay as you scale model reduces risk for developers
- Transparent pricing with no vendor lock-in penalties
- Network effects create sustainable competitive advantage
- Category creation establishes CNAP as industry standard
- Platform becomes more valuable as ecosystem grows
5. GO-TO-MARKET PLAN
Check out our roadmap and current status here.6. COMPETITIVE ANALYSIS
The “Platform of Platforms” AdvantageFeature | CNAP | Traditional PaaS | Cloud Giants | Raw K8s |
---|---|---|---|---|
Dedicated deployments | ✓ | × | × | ✓ |
Built-in billing | ✓ | ✓ | × | × |
No vendor lock-in | ✓ | × | × | ✓ |
Cost optimization | ✓ | × | × | Manual |
Developer friendly | ✓ | ✓ | × | × |
Enterprise isolation | ✓ | × | × | Manual |
Multi-provider | ✓ | × | × | ✓ |
- No marketplace chicken-and-egg - Service providers maintain their own customer relationships
- Infrastructure choice - Support any cloud provider, bare metal, or hybrid infrastructure
- Category creation - Establishing sovereign managed services as new distribution standard
7. TEAM
- Robin Brämer, Marcus Klingler, and a team of 10+ developers.
8. FINANCIAL PROJECTIONS & KEY METRICS
Key Success Metrics: Developer Adoption:- 10,000+ applications available as managed services by 2030
- 1M+ developers building on CNAP platform
- 50%+ of B2B SaaS deployed via managed service model
- $10B+ in GMV processed through the platform
- 100+ countries with local CNAP infrastructure
- Category leadership in sovereign managed services
- High developer retention (>90% annual)
- Strong network effects (more developers = more value for everyone)
- Sustainable unit economics with automated operations scaling
- Democratize access to enterprise-grade managed services
- Break vendor lock-in across cloud industry
- Establish new category of sovereign managed services distribution
9. ROADMAP & CURRENT STATUS
This roadmap outlines our key milestones and priorities to guide progress and keep everyone aligned. Roadmap Current Status: The MVP is now ready, marking a key milestone — The core platform is fully established, with billing functionality already integrated. Currently, CNAP entered the testing phase with multiple developers to ensure functionality, stability, and performance. Next 3 Months (April, May, June)1
Polish the MVP
Objectives:
- Polish the MVP based on developer/user feedback
- Fix bugs, improve stability, and address performance bottlenecks
- Strengthen documentation (for both devs and early users)
- Gather structured feedback from testers (bug reports, UX comments, feature suggestions)
- Implement automated tests and optimize CI/CD pipelines
- Conduct security audits or harden authentication/authorization
- Optimize onboarding flow for new users and developers
2
Build Community
Objectives:
- Start onboarding early users
- Begin building developer relations and community presence
- Monitor usage analytics and collect feedback
- Finalize branding and improve landing page content
- Begin content marketing (technical blog posts, Twitter/LinkedIn presence)
- Explore partnerships with dev tools, OSS projects, or cloud providers