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The purpose of this pitch is to stimulate interest, not to cover every aspect of CNAP and bludgeon the audience into submission.Thus, the recommended number of slides for a pitch is ten. This impossibly low number forces us to concentrate on the absolute essentials. We can add a few more, but we should never exceed fifteen slides — the more slides we need, the less compelling the idea.

1. PROBLEM/OPPORTUNITY

The Managed Services Distribution Gap Brilliant developers create amazing code projects, but most never become sustainable businesses due to barriers:
  • Monetization Complexity: Building billing, multi-tenancy, and automation from scratch takes 6-12 months
  • Infrastructure Expertise: Operating managed services requires extensive DevOps knowledge most developers lack
  • Vendor Lock-in Dilemma: Choose between simple (but locked-in) platforms or complex (but flexible) infrastructure
  • Cost Unpredictability: Vendor markups and hidden fees make pricing optimization impossible
Market Opportunity:
  • $100B+ cloud services market fragmenting from centralized to distributed
  • Growing demand for dedicated deployments with data protection
  • Enterprise buyers increasingly value vendor freedom and cost control

2. VALUE PROPOSITION

Making data center-scale deployment as easy as the App Store CNAP enables developers to turn any code project into a profitable managed service in hours, not months. For Developers:
  • 10x faster time-to-market - From code to revenue in hours
  • Zero infrastructure expertise - Focus on features, not DevOps
  • Built-in monetization - Multiple payment providers, automated billing
  • No vendor lock-in - Choose your infrastructure, optimize costs
For Customers:
  • Dedicated deployments - Enterprise-grade isolation and performance
  • Cost optimization - No vendor markup, transparent pricing
  • Vendor freedom - Switch providers or bring in-house anytime
  • Data protection - Complete control over data and deployment
Category Creation: We’re not just building a platform—we’re establishing sovereign, automated managed services distribution as the new standard for cloud software.

3. UNDERLYING MAGIC

Our platform architecture provides:
Developer PortalControl PanelApplication LayerCustomer Environments
Service ConfigurationCluster AutomationHelm DeploymentAutomatic Scaling
Billing ManagementMulti-tenancyVersion ManagementResource Monitoring
Customer DashboardResource OrchestrationHealth Monitoring
Key inventions: Monetization:
  • Automatic billing and usage tracking
  • Usage-based billing integration
  • Centralized Billing – Pay for app usage and infrastructure in one place
Deployment & Infrastructure Automation:
  • One-click cluster provisioning per customer
  • “Deploy Button”: Easily deploy apps directly from GitHub repositories
  • Golden Paths for secure, repeatable production deployments
  • Rent out infrastructure and control app installations
App Lifecycle & Scalability:
  • Automated application lifecycle management
  • Pre-configured, automatic scaling, and failover
Security & Access / Customer Management:
  • Single Sign-On (SSO): Access all your apps with one account
  • Customer management dashboard with instant onboarding
  • Built-in multi-tenant security – safely run multiple customers on shared infrastructure
Cost Optimization & Insights
  • Monitor, optimize, and get transparent billing for your cloud resource usage

4. BUSINESS MODEL

Revenue Streams: Platform Subscription:
  • Monthly/annual platform access fees
  • Usage-based scaling with customer growth
  • No hidden costs or vendor markup
Infrastructure Partnerships:
  • Revenue sharing with cloud providers and bare metal hosts
  • Global infrastructure network expansion
  • Cost optimization for customers through competitive partnerships
Value-Based Pricing:
  • Success aligned with customer success
  • Pay as you scale model reduces risk for developers
  • Transparent pricing with no vendor lock-in penalties
Long-term Value:
  • Network effects create sustainable competitive advantage
  • Category creation establishes CNAP as industry standard
  • Platform becomes more valuable as ecosystem grows

5. GO-TO-MARKET PLAN

Check out our roadmap and current status here.

6. COMPETITIVE ANALYSIS

The “Platform of Platforms” Advantage
FeatureCNAPTraditional PaaSCloud GiantsRaw K8s
Dedicated deployments××
Built-in billing××
No vendor lock-in××
Cost optimization××Manual
Developer friendly××
Enterprise isolation××Manual
Multi-provider××
Key Differentiators:
  • No marketplace chicken-and-egg - Service providers maintain their own customer relationships
  • Infrastructure choice - Support any cloud provider, bare metal, or hybrid infrastructure
  • Category creation - Establishing sovereign managed services as new distribution standard

7. TEAM

  • Robin Brämer, Marcus Klingler, and a team of 10+ developers.

8. FINANCIAL PROJECTIONS & KEY METRICS

Key Success Metrics: Developer Adoption:
  • 10,000+ applications available as managed services by 2030
  • 1M+ developers building on CNAP platform
  • 50%+ of B2B SaaS deployed via managed service model
Revenue Targets:
  • $10B+ in GMV processed through the platform
  • 100+ countries with local CNAP infrastructure
  • Category leadership in sovereign managed services
Business Health:
  • High developer retention (>90% annual)
  • Strong network effects (more developers = more value for everyone)
  • Sustainable unit economics with automated operations scaling
Market Impact:
  • Democratize access to enterprise-grade managed services
  • Break vendor lock-in across cloud industry
  • Establish new category of sovereign managed services distribution

9. ROADMAP & CURRENT STATUS

This roadmap outlines our key milestones and priorities to guide progress and keep everyone aligned. Roadmap Current Status: The MVP is now ready, marking a key milestone — The core platform is fully established, with billing functionality already integrated. Currently, CNAP entered the testing phase with multiple developers to ensure functionality, stability, and performance. Next 3 Months (April, May, June)
1

Polish the MVP

Objectives:
  • Polish the MVP based on developer/user feedback
  • Fix bugs, improve stability, and address performance bottlenecks
  • Strengthen documentation (for both devs and early users)
Actions:
  • Gather structured feedback from testers (bug reports, UX comments, feature suggestions)
  • Implement automated tests and optimize CI/CD pipelines
  • Conduct security audits or harden authentication/authorization
  • Optimize onboarding flow for new users and developers
2

Build Community

Objectives:
  • Start onboarding early users
  • Begin building developer relations and community presence
Actions:
  • Monitor usage analytics and collect feedback
  • Finalize branding and improve landing page content
  • Begin content marketing (technical blog posts, Twitter/LinkedIn presence)
  • Explore partnerships with dev tools, OSS projects, or cloud providers