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The Five Critical Questions

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1. How is this business creating value?

CNAP creates value by eliminating the barriers that prevent developers from turning code projects into profitable managed services: For Developers:
  • 10x faster time-to-market - Turn any application into a managed service in hours, not months
  • Built-in monetization - Automated billing with multiple payment providers, no custom billing systems needed
  • Zero infrastructure expertise - Focus on building features, not managing Kubernetes clusters
  • Cost optimization - Choose your own infrastructure providers, avoid vendor markup and lock-in
For Customers:
  • Dedicated deployments - Enterprise-grade isolation and performance without shared infrastructure risks
  • Cost flexibility - Run services on their preferred infrastructure for optimal cost control
  • Vendor freedom - No lock-in, can switch providers or bring services in-house anytime
For the Ecosystem:
  • Category creation - Democratizing managed services distribution like app stores democratized mobile apps
  • Innovation acceleration - Lowering barriers for specialized, niche services to reach market

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2. How do you attract the attention of people who might want or need what this business provides?

We target developers with successful code projects who want to monetize without vendor lock-in: Developer-Centric Marketing:
  • Open source contributions - Building on CNCF ecosystem and contributing back to Kubernetes community
  • Category education - Content about “sovereign managed services” and why dedicated deployments matter
  • Success stories - Showcasing developers who’ve built profitable managed services on CNAP
  • Community building - Active presence in Kubernetes, CNCF, and developer communities
Enterprise Outreach:
  • Compliance-first messaging - Targeting regulated industries needing dedicated deployments
  • Cost optimization case studies - Showing infrastructure cost savings vs vendor lock-in alternatives
  • Developer advocacy - Supporting internal developer teams who want to build vs buy

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3. How do you convince people to pay you money?

Our value proposition removes the biggest obstacles to managed service success: For Service Providers (Developers):
  • Revenue acceleration - Start earning from day one with built-in billing and automation
  • Risk reduction - No upfront infrastructure investment, pay as you scale
  • Competitive advantage - Offer dedicated deployments while competitors offer shared hosting
For Service Buyers (Enterprises):
  • Better economics - Dedicated resources without managed service premium pricing
  • Strategic flexibility - No vendor lock-in, can optimize costs or change providers
  • Compliance ease - Purpose-built for data protection and regulatory requirements
Pricing Strategy:
  • Usage-based model - Align our success with customer success
  • No vendor markup - Customers pay infrastructure costs directly, avoiding markup
  • Free trial tier - Let developers experience the platform before committing

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4. How does the business deliver the value that it promises to its paying customers?

CNAP delivers through automated infrastructure that eliminates operational complexity: Technical Delivery:
  • Automated KaaS - Managed Kubernetes clusters with zero operational overhead
  • Built-in billing integration - Multiple payment providers, usage tracking, automated invoicing
  • Multi-tenant isolation - Secure, dedicated environments for each customer
  • Open standards - Helm-native deployments on industry-standard Kubernetes
Business Model Delivery:
  • Platform as backbone - Service providers maintain customer relationships, CNAP powers infrastructure
  • No marketplace dependencies - Avoid chicken-and-egg problems of traditional marketplaces
  • Cost transparency - Clear, predictable pricing with no hidden vendor markups

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5. How is the business spending money and is it bringing more than it is spending?

Investment Areas:
  • Platform engineering - Building the automation that eliminates manual DevOps work
  • Category education - Teaching market about sovereign managed services and vendor freedom
  • Developer ecosystem - Community building and open source contributions
  • Enterprise partnerships - Relationships with infrastructure providers and system integrators
Revenue Streams:
  • Platform fees - Subscription for CNAP platform access and automation
  • Usage-based fees - Percentage of customer billing processed through the platform
  • Infrastructure partnerships - Revenue sharing with cloud providers and bare metal hosts
Path to Profitability: The business model scales efficiently because:
  • Automated operations - Platform serves more customers without linear cost increases
  • Network effects - More developers attract more customers, creating virtuous cycles
  • Infrastructure leverage - No need to own expensive data centers or compete on commodity infrastructure

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6. Is it enough to put all the energy, time and effort into the business worthwhile?

Market Opportunity:
  • $100B+ cloud services market transitioning from centralized to distributed
  • Category creation - We’re not competing in existing markets, we’re creating new ones
  • Sustainable competitive advantage - Network effects and ecosystem lock-in (the good kind)
Strategic Value:
  • Developer freedom - Enabling thousands of developers to build sustainable businesses
  • Customer choice - Breaking vendor lock-in and promoting infrastructure competition
  • Innovation acceleration - Democratizing access to enterprise-grade managed services
Personal Fulfillment: We’re solving problems that matter:
  • Economic empowerment - Helping developers turn code into sustainable income
  • Technology advancement - Making cutting-edge infrastructure accessible to everyone
  • Market evolution - Driving the industry toward more open, competitive models
The effort is worthwhile because we’re not just building a company—we’re establishing a new category that will define the next decade of cloud software distribution.